Kieran O’Keeffe

Kieran O'Keeffe serves as the Secretary General of EUROMAT, the European Gaming and Amusement Federation, the trade association representing the land-based gaming and amusement sector across Europe. Based in Brussels, he is a public affairs and regulatory professional who frequently speaks on key issues such as illegal gambling, licensing frameworks, and consumer protection measures affecting the industry.

Prior to leading EUROMAT, O'Keeffe held policy and regulatory roles in Brussels and the UK, although specific positions and dates have not been confirmed from publicly available sources. His career has been centered on European affairs and stakeholder engagement within the gambling and broader business landscape.

As Secretary General, O'Keeffe advocates for the interests of the European gaming and amusement industry before EU institutions, national regulators, and international bodies. He regularly participates in panel discussions and conferences, including events organized by SiGMA World, where he addresses the challenges of the growing illegal gambling epidemic and the need for effective regulation.

O'Keeffe's leadership at EUROMAT involves coordinating the federation's positions on legislative dossiers such as anti-money laundering, data protection, and responsible gambling. He also represents the association in dialogues with policymakers and industry partners to promote sustainable and well-regulated gaming environments across Europe.