iGaming B2B

Keith Sharkey

Chief Operating Officer at bet365

Bet365

Keith Sharkey is a highly experienced professional in the gaming and consulting industries, currently serving as the Chief Operating Officer (COO) at bet365. In this global role, he is responsible for the company's operational activities.

His extensive career at bet365 began with various leadership positions, including Head of Mobile Betting (August 2010 - September 2012), Head of Compliance (September 2012 - September 2016), and Head of Media (September 2016 - July 2022), before assuming the COO role in August 2022.

Before joining bet365, Sharkey held significant roles at other prominent companies. He was the Head of Business Development at Totesport from May 2009 to August 2010. Prior to that, he spent a considerable period at William Hill, where his responsibilities included Contact Centre Director (1993 - 2008) and Head of E-Commerce (2006 - 2007).

Earlier in his career, Keith Sharkey gained experience as an HR Manager at Network Rail from July 1984 to July 1993, and also worked as a Consultant at WK Consulting from January 2009 to September 2010. He brings over 25 years of experience to the iGaming industry, with a diverse background spanning human resources, contact centers, compliance, business development, project management, operations, and marketing.

Career History

CompanyRoleDates
Bet365Chief Operating Officer present