Julia Carcamo
Fractional Casino Marketing Consultant & President/Chief Brand Strategist at J Carcamo & Associates, Author of Reel Marketing, and Elected President of the Casino Direct Marketing Association
Julia Carcamo is a casino branding expert and author with decades of experience in casino marketing. She currently serves as Fractional Casino Marketing Consultant and President & Chief Brand Strategist at J Carcamo & Associates, her own consultancy. In 2024, she published Reel Marketing: The Art of Building a Casino Brand, which has become a reference for casino marketing professionals.
Born and raised in New Orleans, Carcamo began her career at Harrah’s Entertainment, where she spent four years before moving to Wynn Las Vegas. She later founded J Carcamo & Associates, a branding and marketing consultancy serving the gaming industry. Her work focuses on helping casinos build distinctive brands and loyal customer bases through strategic marketing.
Carcamo was elected President of the Casino Direct Marketing Association (CDMA), marking a new era for the organization. She has also joined Quick Custom Intelligence’s Center for Innovation and is a frequent speaker at industry events, including G2E, where she leads sessions on casino loyalty and brand strategy. Her insights are widely published in trade magazines such as GGB and Casino Life.