Johnson Irudayaraj

Johnson Irudayaraj is the Founder and CEO of Digient, an iGaming technology company that also operates under the brand OptiKPI. He founded the company in 2007 and has since built it into a provider of AI-driven marketing automation and data platforms tailored for regulated online gambling operators.

Before founding Digient, Irudayaraj worked at Paf, the Finnish state-owned gambling operator, gaining early industry experience that shaped his entrepreneurial approach. He is a frequent speaker at major industry events such as ICE Barcelona and the SBC Summit, where he advocates for the use of data intelligence and automation to help iGaming operators scale effectively.

Under his leadership, Digient has focused on compliance-aware solutions that enable operators to navigate complex regulatory landscapes while improving marketing efficiency and player engagement. Irudayaraj emphasizes the role of AI in creating tailored products and driving value in a rapidly evolving sector.