Joe Hatch

Joe Hatch is the VP of Product at StatsDrone, a business intelligence SaaS platform serving the iGaming affiliate marketing industry. He joined the company in May 2024 as Head of Product and was promoted to VP of Product in 2025. In this role, he leads product innovation and strategy, focusing on analytics and data integrity for affiliate marketers.

Hatch's career in iGaming includes product ownership roles at Catena Media and Raketech, where he gained deep expertise in affiliate marketing operations. At StatsDrone, he has driven several key product developments, including postbacks, integration of Pretty Links and Thirsty Affiliates dynamic variables on WordPress, and the construction of API connectors for StatsDrone data. He also developed the Changelog feature, which helps affiliates detect data deletions and prevents shaving. This feature earned StatsDrone the Innovator of the Year award at iGB Affiliate 2025, a notable industry recognition.

Known for his ability to simplify complex problems and his collaborative teamwork, Hatch has been a driving force behind StatsDrone's product evolution. His background spans broader digital marketing as well, though his recent focus remains on iGaming analytics. He continues to shape the affiliate marketing technology landscape through his leadership at StatsDrone.