Jessi Frey
AI Consulting, Training & Project Leadership
Jessi Frey is a Finnish-British AI consultant, trainer, and former recording artist. She earned an MBA from the University of Bath in 2012. Before transitioning into business, she was the lead singer and songwriter of the Finnish rock band Velcra, which released three charting albums under Virgin Records.
In 2015, she founded Frey Enterprises, a consultancy that coaches startups and scale-ups. In the iGaming sector, Frey was appointed Head of Artificial Intelligence (also referred to as Head of AI Innovation) at Game Lounge, an iGaming affiliate company, in 2025. After approximately one year, she departed the role and returned to independent AI consulting, training, and project leadership.
She continues to release music as a solo artist, balancing her entrepreneurial work with creative pursuits.