Jason White
Founder and CEO of TallyUP
Jason White is a seasoned marketing executive and entrepreneur with over 20 years of experience in brand strategy, digital marketing, and gaming. He is the Founder and CEO of TallyUP!, a global free-to-play game show platform that has amassed over 250 million games played across 200 countries by using a low-cost, high-reward tournament model to build engaged communities.
Before founding TallyUP, he served as Chief Marketing Officer for Fanatics Betting & Gaming, where he led marketing strategy and execution for the company's entry into the online sports betting and iGaming division. Prior to Fanatics, he was CMO at MTV Entertainment (Paramount), overseeing marketing, creative, and social initiatives across a portfolio of brands.
Earlier in his career, White served as Global Head of Marketing for Beats by Dre, leading global advertising and campaign development. He also held senior roles at Wieden+Kennedy and Curaleaf. White is a frequent speaker at iGaming industry events, including the NEXT.io Summit.