Jason Frost is a highly experienced figure in the European land-based gaming and amusement industry, currently serving as the President of EUROMAT, the European Gaming and Amusement Federation. He was most recently re-elected to this position in May 2025 for his third mandate. In this role, he is a strong advocate for the industry, actively calling for urgent action to combat illegal gambling which he views as a significant threat that puts players at risk and undermines licensing regimes.
Before his presidency at EUROMAT, Frost held the role of President for Bacta, the British Amusement Catering Trades Association, and now continues his involvement as a trustee for the organization. With decades of experience as a casino executive, he possesses a deep understanding of the operational and regulatory landscapes within the gaming sector.
Beyond his leadership roles in industry associations, Jason Frost runs his own UK-based gaming business. He is also the founder and CEO of CheckPolicy™, a company dedicated to providing mystery shopping and compliance checks for gaming operators and the broader hospitality sector. His work involves extensive engagement with operators, regulators, and policymakers across various jurisdictions, where he addresses gambling-related issues and navigates complex regulatory environments to achieve balanced solutions for the businesses he represents.
Career History
| Company | Role | Dates |
|---|---|---|
| EUROMAT | President | – present |