Iveta Makedonska
Founder and CEO of MakeItClick
Iveta Makedonska is the Founder and CEO of MakeItClick, a performance-creative agency that helps DTC and iGaming brands scale with user-generated content (UGC). With over 19 years of experience in corporate merchandising, branding, and performance-creative marketing, she specializes in turning authentic UGC into high-converting ads for 8- and 9-figure brands.
Before founding MakeItClick, Makedonska served as Head of Ad Creatives at Hustler Marketing, where she directed the creative-performance side of affiliate and direct-response campaigns. She is a regular speaker at major iGaming and affiliate conferences such as Affiliate World Europe and SiGMA, where she shares insights on ad strategy, customer journey, and creative scaling. Her expertise spans iGaming, IT, and direct-to-consumer sectors, making her a prominent figure in the performance marketing space.