Ineta Mačinskienė is a fintech and payments executive with over five years of leadership and business development experience in the financial and fintech sectors. She has worked on payment and e-money solutions in Lithuania and international markets, focusing on strategy, partnerships, risk management, and team development.
Before joining Walletto, she held a sales leadership role at ConnectPay, where she was involved in the iGaming industry, as confirmed by her participation in events like the MARE BALTICUM Gaming Summit. She joined Walletto as Deputy CEO, helping build a mature, professional team and driving growth, compliance, and product development.
In November 2025, she succeeded founder Romans Baranovs as Chief Executive Officer of Walletto, a Lithuanian electronic money institution. Her personal motto is "People are the key", reflecting her emphasis on team culture and sustainable growth.
Career History
| Company | Role | Dates |
|---|---|---|
| Walletto | Deputy CEO | 2024-01-01 – 2025-01-01 |
| Walletto | CEO | – present |