Erik Bergman

Erik Bergman is a Swedish entrepreneur and philanthropist who co‑founded Catena Media, an online casino affiliate marketing firm that went public on the Stockholm Nasdaq in 2016 when he was 28, making him an instant millionaire. He stepped down from his active role in 2017 to pursue purpose‑driven ventures.

In 2018 he founded Great.com, a casino guide and comparison site that donates 100% of its profits to charitable causes. Under his leadership, Great.com has contributed over $6.2 million to projects such as an IT education center in Ghana, reflecting his commitment to effective giving.

Bergman is a vocal advocate for philanthropy within the gambling industry and maintains a strong social‑media presence as “smilingerik.” In 2025 he was the victim of a $1.25 million cryptocurrency scam impersonating MrBeast and Mark Rober, which he publicly disclosed to warn others. He speaks frequently about aligning business success with social impact.