Dricus du Plessis

Dricus du Plessis (born 14 January 1994) is a South African professional mixed martial artist competing in the UFC Middleweight division. He made history as the first South African to win a UFC title, becoming the UFC Middleweight Champion in 2024. Before joining the UFC in 2020, du Plessis held championships in the Extreme Fighting Championship (EFC) and Konfrontacja Sztuk Walki (KSW), establishing himself as one of the most accomplished fighters in African MMA history.

Outside the octagon, du Plessis has leveraged his high-profile sports career into endorsement roles in the betting and crypto sectors. He serves as a Global Ambassador for Betway, an online gambling operator, representing the brand in its sportsbook and iGaming campaigns. He also acts as a Brand Ambassador for Crypto.com, a cryptocurrency platform that engages in gambling-adjacent promotions. These ambassadorial roles cement his presence in the iGaming and digital finance industries.

Du Plessis continues to compete at the highest level of mixed martial arts while building his personal brand through strategic partnerships. His fighting style, characterized by relentless pressure and knockout power, has earned him a global fanbase. With his unique position as both a champion athlete and a brand ambassador, Dricus du Plessis remains a prominent figure in sports entertainment and the broader betting landscape.