David Yatom Hay is the General Counsel at Soft2Bet, a turnkey iGaming solutions provider, where he leads the company’s legal strategy, compliance, and multi-jurisdictional expansion. His journey into the gaming industry began unexpectedly while working at a law firm focused on corporate and commercial work, when he was approached by SBTech to become its first legal counsel – a role that initially seemed related to video games but turned out to be online gambling. SBTech later became part of DraftKings.
At Soft2Bet, Hay champions innovative compliance strategies and gamification solutions, including the Motivational Engineering Gaming Application (MEGA) engine. He is a frequent speaker at industry events such as G2E, SiGMA, ICE London, and iGB LIVE, where he discusses regulation, innovation, and market expansion. His multi-year experience in senior management roles within the gaming industry underpins his current focus on responsible growth and regulatory leadership.
Career History
| Company | Role | Dates |
|---|---|---|
| Soft2Bet | General Counsel | – present |