Danylo Diachenko is a prominent figure in the iGaming and affiliate marketing industries, currently serving as the Chief Business Development Officer (CBDO) at Traffic Devils, a global media-buying company. In this role, which he assumed in March 2023, he is responsible for transforming business development into a core component that significantly influences the company's strategic and financial outcomes. His expertise encompasses strategic business development, scaling partnership networks, process optimization, automation, and the creation of structured growth models.
Diachenko joined Traffic Devils in early 2022 as a Business Development Manager. During his initial year, he focused on comprehensively understanding the company's diverse traffic sources, including PPC, Facebook, TikTok, UAC, and Influence traffic. This period allowed him to gain valuable insights into the specifics of each source, the needs of various internal teams, and the key factors important to advertisers. He actively engaged with partners to develop communication, strengthen relationships, and attend industry conferences and events.
His integrated approach, accumulated experience, and achieved results quickly led him to lead the Business Development department and concentrate on the company's strategic growth. Under his leadership, Traffic Devils has attracted over 600 advertisers and developed an efficient partner management system. Diachenko emphasizes that predictable results, reliable processes, transparent communication, and aligned corporate values are fundamental for long-term collaboration, risk minimization, and scalable growth.
Beyond his work at Traffic Devils, Diachenko is also recognized as an expert in the affiliate industry, contributing insights on topics such as partner selection for sustainable growth and the strategic value of CBDO principles. He has been a speaker at significant industry events like the AffPapa Conference and AIBC Europe, solidifying his reputation as a thought leader in the iGaming media-buying space.
Career History
| Company | Role | Dates |
|---|---|---|
| Traffic Devils | Speaker | – present |