Brooke Petersen serves as Chief Marketing and Growth Officer at The Conexus Group, the parent company of iGaming recruitment specialist Pentasia. Based in London, she leads the group’s marketing and growth strategy, overseeing recruitment branding, AI-driven talent acquisition, and industry thought leadership initiatives.
She holds an MBA from Cranfield School of Management and is a frequent speaker at major international gaming conferences, including ICE Gaming. Petersen has also contributed to iGB’s annual salary surveys, providing insights into compensation trends within the iGaming recruitment space.
Her expertise lies at the intersection of iGaming recruitment and marketing innovation, where she focuses on leveraging data-driven strategies and emerging technologies to enhance talent acquisition and brand positioning for the group.
Career History
| Company | Role | Dates |
|---|---|---|
| The Conexus Group | Chief Marketing & Growth Officer | – present |