Arman Gal is a technology entrepreneur and software development veteran with over two decades of experience. He began his career as a junior developer during the dot-com boom, gaining hands-on expertise in software engineering and system architecture. This foundational experience later informed his approach to building scalable, data-driven platforms for the iGaming industry.
In 2018, Gal co-founded Smartico.ai, a multi-channel engagement marketing platform specialising in gamification, loyalty, CRM automation, and personalised retention for iGaming operators. As CEO, he has led the company's strategic direction, product innovation, and global growth. Under his leadership, Smartico grew to serve operators worldwide and was acquired by Optimove in 2026, with Gal continuing to lead the company post-acquisition.
Gal also co-founded TheAffiliatePlatform.com, a turnkey affiliate-management solution for iGaming operators. He is a frequent speaker at industry events such as Playtech Bulgaria and iGB Live, and actively advocates for AI-assisted development while preserving opportunities for junior engineers.
Career History
| Company | Role | Dates |
|---|---|---|
| Smartico | Co-Founder & CEO | – present |