Andrei Covaci

Andrei Covaci is the CEO of BuyGoods, a performance-based affiliate marketplace that operates in the nutra, eCommerce, and iGaming verticals. With over a decade of experience scaling global brands, he is recognized for expertise in high-converting funnels, offer positioning, and customer lifetime value. He combines his background in coding and performance marketing to drive data‑driven strategies, helping generate millions in sales through aggressive growth tactics and continuity models.

Covaci stepped up to lead BuyGoods nearly five years ago, bringing a wealth of knowledge from his previous work in the affiliate marketing space. He is a frequent speaker at industry conferences, including AWSummit Bucharest, where he shares tested frameworks for affiliates, brands, and networks. His sessions focus on practical, actionable insights that attendees can apply to their own campaigns.

Under Covaci's leadership, BuyGoods has grown into a well‑known marketplace connecting advertisers and publishers across multiple verticals. His approach emphasizes performance metrics and data analysis to optimize campaigns and maximize returns for partners. He continues to be an active voice in the affiliate marketing and iGaming communities.