Anastasiia Shcherbyna

Anastasiia Shcherbyna is the Chief Marketing Officer of MelBet Partners & Affiliates, where she leads marketing strategy, brand development, team growth, creative direction, and market expansion within the iGaming affiliate sector. She has been active in the industry since 2017, starting as an affiliate manager assistant before rising to lead the marketing function at one of the most visible affiliate programs in the niche.

Her work focuses on making brands memorable, trusted, and top-of-mind in highly competitive markets. Shcherbyna represents the operator perspective in the iGaming affiliate ecosystem, balancing partner acquisition, brand positioning, compliance, and geo-specific localization.

She regularly shares industry insights through interviews with outlets such as iGB Affiliate, Focus Gaming News, and AffPapa, and has spoken at conferences including Affiliate World Europe and Conversion Conf.