Alisa Barber is the Chief Marketing Officer of Paysafe, a global payments platform serving the iGaming, online sports betting, and gambling sectors. She brings more than 20 years of marketing leadership experience to the role, having held senior positions across multiple industries before joining Paysafe in 2022.
Since joining Paysafe, Barber has led a comprehensive transformation of the company‘s marketing function, overseeing brand strategy, demand generation, and customer engagement. Her work is frequently featured in industry discussions around payments innovation, crypto adoption in sports betting, and the convergence of finance and gaming.
Barber has been recognized as a top B2B marketing leader and received the Silver Chief Marketing Officer of the Year award at the WomenTech Global Awards. Her achievements and thought leadership continue to position her as a prominent voice in the payments and gaming technology landscape.
Career History
| Company | Role | Dates |
|---|---|---|
| Paysafe | Chief Marketing Officer (CMO) | – present |