Alexander Bobkov

Alexander Bobkov is the General Manager for the MENA region at OHM Agency, a performance marketing company that caters to fintech, gaming, and e‑commerce brands across the Middle East and North Africa. Based in Dubai, he brings over a decade of digital marketing and technology expertise to his role, with a particular focus on helping brands build engaged audiences and scale effectively in competitive markets.

Before joining OHM Agency, Bobkov spent nine years at Google, where he specialised in YouTube Ads. His tenure there gave him deep insight into video advertising strategy, content monetisation, and platform growth – skills he now applies to the evolving digital landscape in the MENA region. He is a frequent speaker at industry events, including SiGMA Eurasia, where he shares perspectives on brand building, audience engagement, and the future of digital marketing.

Bobkov’s current work involves overseeing OHM Agency’s regional operations and leading campaigns for clients in the iGaming, fintech, and e‑commerce sectors. His understanding of both the Google ecosystem and regional market nuances makes him a sought-after voice in performance marketing circles.