Alex Windsor

Alex Windsor entered the gaming sector in 2012 while working in B2B sales at a call centre. Seeing the potential of mobile betting, he built a WordPress site about betting apps that grew into a portfolio of 12 affiliate websites targeting the UK market. He sold that first portfolio in 2015 and, after a two-year non-compete period, founded Apps4 Web Media Limited in 2017 – a company that runs its own affiliate sites (now mostly focused on the US) and provides link-building and marketing services to other iGaming firms.

In his current role as CMO at GameTime Digital, Alex oversees the company’s marketing efforts. GameTime Digital is an iGaming supplier, and Alex leads its marketing strategy. He is based in the Greater Stoke-on-Trent area of the UK.

Throughout his career, Alex has demonstrated a strong entrepreneurial drive, transitioning from solo affiliate marketing to running a service-based agency and now holding a senior leadership role at a supplier. His path reflects the growth of the iGaming affiliate space and the increasing importance of digital marketing within the industry.