Alex Norcliffe is the co-founder and CEO of Era Finance, a personal finance platform that leverages artificial intelligence to help users manage their money through a conversational interface. He launched the company in December 2022, aiming to simplify financial management for everyday consumers.
Before founding Era Finance, Norcliffe spent over a decade in design and product leadership roles at major technology companies. He served as Head of Design & Product for stripe.com at Stripe from 2019 to 2022, overseeing the company's web presence and user experience. Prior to that, he was Head of Web, Design & Engineering at Square from 2016 to 2019, where he led the team responsible for Square's online brand and customer-facing platforms.
Norcliffe's earlier career includes leadership positions in creative technology and design at AKQA from 2012 to 2016. He has also held advisory and product roles at Coutts, Microsoft, and Condé Nast International, though exact dates for those positions are not publicly available. His combined expertise in design, engineering, and product strategy has shaped his approach to building intuitive financial tools.
Career History
| Company | Role | Dates |
|---|---|---|
| Era Finance Ltd | Co-founder & CEO | – present |