Alex Iaroshenko

Alex Iaroshenko is the Chief Executive Officer of B1 (Be One), the rebranded entity of the B2B iGaming marketplace formerly known as Betbazar. With over 12 years of business development experience and more than seven years in the betting industry, he has built a reputation as a strategic leader reshaping how content is distributed in the iGaming sector. Under his guidance, the company evolved from a straightforward sales-oriented marketplace into an aggregator of diverse content spanning esports, virtual sports, slots, and live casino, leveraging automation and AI to streamline integrations.

Before founding Betbazar, Iaroshenko began his betting career at Genius Sports as a Business Development Manager for the CIS region. While working directly with clients, he identified persistent challenges in platform integration and developed deep expertise as a consultant analyzing betting platforms. Recognizing growing demand for esports and niche sports content, he launched a content project with partners that eventually became Betbazar. The company positions itself as a next-generation B2B marketplace bridging studios, platform providers, and operators across the iGaming ecosystem.

Iaroshenko has been recognized among the Top 100 Most Influential People in iGaming for redefining B2B content distribution. In 2026, Betbazar rebranded to B1 (Be One) to reflect a broader strategic shift toward automation, data-driven decision-making, and a unified brand identity. His leadership continues to focus on removing friction from integrations and helping operators access a wide range of content through a single, efficient platform.