Alex Gitsik is the Chief Marketing Officer (CMO) of Soft2Bet, a leading B2B iGaming and sportsbook platform provider. In this role, he oversees the company's global marketing strategy and its portfolio of B2C brands, including CampoBet and Betinia.
Prior to joining Soft2Bet, Gitsik held senior marketing and user acquisition roles at several major industry operators. He served as a User Acquisition Account Manager at 888 Holdings (now part of Evoke plc) and later as CMO at Medier Agency, a performance marketing agency specializing in gaming. He also worked as an Account Manager at NDA, a lead generation and media agency, and as a Country Manager at evoke, the group behind 888casino, William Hill, and Mr Green. His career reflects a deep focus on user acquisition, CRM, and brand strategy in regulated markets.
Gitsik is a regular speaker at major iGaming conferences, including SiGMA and SBC, and has been featured in industry publications such as European Gaming Industry News, Insider Sport, and Global Gaming Insider. He is also involved in charitable initiatives, such as backing the Legends Charity Game, as highlighted in a 2025 Q&A with Insider Sport.
Distinct from another professional with the same name, the iGaming Alex Gitsik is the executive leading marketing at Soft2Bet, driving growth and innovation in the competitive online gambling landscape.
Career History
| Company | Role | Dates |
|---|---|---|
| Soft2Bet | Chief Marketing Officer (CMO) | – present |