Vyking Integrates PartnerMatrix Affiliate Ecosystem for Operator Network
2026-07-29
Source: iGaming Expert
Vyking has integrated PartnerMatrix's affiliate ecosystem into its operator network, allowing native affiliate programme management without separate integration. The deal provides operators with a unified back office for tracking, campaign management, and data analytics, while Vyking Ventures also recently invested in PlayAIO to advance AI and data innovations.
Vyking has integrated PartnerMatrix, EveryMatrix’s affiliate management platform, into its operator network, enabling partner operators to launch and scale affiliate programmes natively without additional integration or third-party sign-ups. The move gives Vyking’s operators a single back-office interface to manage the entire affiliate lifecycle.
Florian Klimpka, Vyking’s Chief Product Officer, explained that operators need more than strong content and infrastructure—they require “the tools to grow their player base efficiently,” noting affiliate marketing as a proven channel. He emphasised that PartnerMatrix offers a platform designed specifically for iGaming and delivers reliable performance from the start, reflecting Vyking’s commitment to giving operators full control and flexibility for scaling.
The PartnerMatrix ecosystem bundles affiliate tracking, campaign management, and data analytics into one solution. Operators can identify top-performing affiliates, streamline commission payments, and make faster, data-driven decisions. Vyking’s operators can thus quickly deploy a fully operational affiliate programme with granular control over performance and payouts.
Earlier this year, PartnerMatrix partnered with Broadway Platform to help its clients manage and scale both offline traffic and digital affiliate operations. Vahe Khalatyan, CEO of PartnerMatrix, stated that affiliate management should be “an ecosystem that helps operators make better decisions and grow with confidence.” He added that the collaboration with Vyking extends that approach to a broader operator network, combining robust technology with transparency and flexibility to build high-performing affiliate programmes from day one.
Separately, last month Vyking Ventures invested in PlayAIO to advance data and AI innovations across global iGaming. The investment arm of Vyking continues to back companies strengthening iGaming infrastructure, intelligence, and automation—PlayAIO specialises in making complex data clear and actionable for operators, suppliers, and industry partners.