Vegangster Enhances Game Discovery with ZingBrain AI Personalization Across iGaming Lobbies

Vegangster has successfully integrated ZingBrain AI's intelligent lobby personalization engine into its platform, aiming to revolutionize how players discover games across brands powered by Vegangster. This collaboration introduces a new layer of bespoke content delivery, enhancing the user experience and operational efficiency for iGaming operators.

Through this integration, casino lobbies will now feature AI-driven recommendation sections meticulously crafted to individual player preferences, drawing parallels to popular streaming services like Netflix or Spotify. Players will encounter personalized rows such as “Picked for You,” “Because You Like…,” and “Try Other Games With Similar Mechanics,” directing them to highly relevant titles. These tailored recommendations are also seamlessly incorporated into Vegangster’s proprietary Scroll & Play feed, ensuring a cohesive and personalized discovery journey within a familiar format.

ZingBrain AI's documented findings highlight significant performance improvements stemming from smart lobby personalization. Operators can anticipate a 5–15% uplift in Gross Gaming Revenue (GGR) and turnover, an increase of 10–15% in games played, and a 5–10% rise in player active days. Concurrently, the solution dramatically reduces the effort involved in lobby management, cutting the time spent by an estimated 80%.

Michael Oziransky, Chief Product Officer at Vegangster, emphasized the synergy, stating, “The engine decides which games are right for each player, and Scroll & Play puts them in front of them as gameplay clips they can watch and jump straight into.” This shift means players frequently engaging with crash games, for instance, will be presented with fresh, similar titles instead of generic top grids, while returning users find lobbies pre-configured around their established preferences. For operators, it eliminates the need for manual lobby curation, allowing new game releases to reach their most receptive audience immediately.

Optimizing Provider Costs

Beyond player personalization, the engine also offers robust capabilities for provider cost optimization. Operators can assign priority levels to specific providers and games based on existing deals, promotional campaigns, or new launches. ZingBrain then intelligently applies these priorities to its personalized recommendations. Across A/B tests conducted with four different brands, this functionality successfully redirected up to 20% of turnover and GGR towards more profitable titles, crucially achieving this without any adverse impact on player performance.

This innovative integration is now fully available to all operator clients utilizing the Vegangster platform, marking a significant advancement in personalized iGaming content delivery and operational strategy.