SBC Summit 2026 to Host High-Profile Keynote Featuring Michael Jordan, Carsten Koerl, and Jason Robins
2026-07-08
Source: iGaming Future
SBC Summit 2026 in Lisbon will feature a high-profile keynote session with Michael Jordan, Carsten Koerl, and Jason Robins discussing leadership in sports business, technology, and the evolving relationship between sports betting and iGaming. The session, hosted by Kirsty Gallacher, is scheduled for the first day of the event on September 29, 2026.
Lisbon will be the stage for a landmark keynote session at SBC Summit 2026, bringing together three titans of the global sports and business landscapes. Basketball icon, investor, and philanthropist Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins are confirmed to speak. The session will be moderated by renowned broadcaster and journalist Kirsty Gallacher, formerly of Sky Sports News.
Scheduled for Tuesday, September 29, 2026, the opening day of the event, this headline discussion is titled “Leadership in Sports Business.” It aims to delve into the dynamic evolution of sports, technology, media, data, and fan engagement. The conversation will be framed through the unique perspectives of these three leaders, each of whom has played a significant role in shaping the modern sports ecosystem.
A key component of the discussion will be an exploration of the intricate relationship between sports betting and iGaming, analyzing their increasing convergence and collaborative operations. Beyond this, the panel will address broader leadership principles, including the challenges of scaling global enterprises, making critical decisions under pressure, and adapting to constant change within the rapidly evolving sports and technology sectors.
Rasmus Sojmark, CEO and Founder of SBC, underscored the exceptional nature of the upcoming panel. Sojmark remarked that this gathering represents