SBC Summit 2026 to Feature Keynote from Michael Jordan, Carsten Koerl, and Jason Robins

SBC Summit 2026 is set to host an extraordinary keynote session in Lisbon, bringing together three highly influential figures from the global sports business landscape. Basketball legend, investor, and philanthropist Michael Jordan will share the stage with Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and Chairman Jason Robins. The session will be moderated by renowned broadcaster Kirsty Gallacher.

Scheduled for Tuesday, September 29, coinciding with the inaugural day of SBC Summit 2026, the headline keynote is titled “Leadership in Sports Business.” This unique assembly of leaders is expected to delve into the significant evolution of sports, technology, media, data, and fan engagement, offering insights from those who have profoundly shaped the contemporary sports ecosystem.

A central focus of the discussion will be the intricate relationship between sports betting and iGaming, examining how these two sectors are increasingly converging and collaborating. Beyond industry specifics, the keynote will also address broader leadership principles, including the challenges of building global enterprises at scale, making critical decisions under pressure, and navigating rapid changes across dynamic sports and technology markets.

Rasmus Sojmark, CEO and Founder of SBC, underscored the monumental significance of this event for the industry. “This is the kind of conversation that transcends our industry,” Sojmark stated, emphasizing the rare opportunity to hear from individuals who have, through their distinct contributions in performance, technology, innovation, and vision, fundamentally altered engagement with sports and business. He noted that their presence collectively highlights the current magnitude and future trajectory of the industry.

The SBC Summit 2026 in Lisbon is projected to attract over 40,000 industry professionals. Attendees will represent a diverse array of sectors, including sports, betting, gaming, payments, marketing, affiliation, technology, and media. Additional details regarding the keynote session’s specific timing and access will be released in the coming months.