RubyPlay to Bolster Engagement Portfolio with Splash Tech Acquisition

RubyPlay has announced an agreement to acquire 100% of Splash Tech, marking a strategic move to broaden its offerings beyond traditional content creation into advanced platform-level engagement tools. This acquisition is poised to integrate Splash Tech's robust jackpot solutions and Free-to-Play casino and sports capabilities into RubyPlay's comprehensive engagement suite, which already includes features like free spins, rewards programs, missions, and tournaments.

The addition of Splash Tech's specialized tools is expected to significantly enhance RubyPlay's value proposition for operators worldwide in regulated iGaming markets. These new capabilities aim to provide partners with innovative methods to boost return on investment (ROI) and revenue, while also sharpening strategies for player acquisition, engagement, retention, cross-selling, and monetization.

Splash Tech currently delivers a diverse array of engagement tools that are utilized by prominent operators and platform providers within the global iGaming sector. Its leading real-money jackpot solution is particularly noted for its ability to transcend single-supplier limitations, establishing a scalable engagement layer that can transform various products across different verticals into jackpot games.

RubyPlay CEO Tsachi Maimon commented on the acquisition, stating, "Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider." He added that this elevated market position is intended to generate new revenue streams for partners and offer effective solutions for player acquisition and retention, acknowledging Splash Tech's reputation for driving innovation through its expertise and data.

Upon completion of the transaction, which is subject to regulatory approvals, Splash Tech will become a RubyPlay entity. Adam Wilson, CEO of Splash Tech, remarked, "Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition." He assured that existing Splash Tech partners would continue to benefit from their established products and relationships. RubyPlay's growing operator network and multi-market presence are expected to provide Splash Tech with greater scale and market credibility to support its expansion and innovation ambitions. Furthermore, RubyPlay's existing operator partners will gain access to Splash Tech’s jackpot and F2P features, designed to support both RubyPlay and third-party content, with future RubyPlay-specific features planned for studios like Koala Games, Mad Hat Games, xSlots, and Firerose.

This strategic acquisition further differentiates RubyPlay as a leading provider of revenue-driving products and services that facilitate business growth for operators globally. It complements the company’s existing studio-based, layered content ecosystem, which offers casino brands enhanced flexibility, relevance, and brand control.