PG Soft Bolsters LatAm Presence with Hugo Baungartner Appointment as General Manager
2026-07-09
Source: iGaming Future
PG Soft has appointed Hugo Baungartner as its General Manager for Latin America to spearhead commercial growth and strategy, particularly in Brazil. Baungartner brings extensive industry experience and regulatory connections, aiming to expand the company's presence in key regional markets.
Mobile game developer PG Soft has announced the appointment of Hugo Baungartner as its General Manager for Latin America. This strategic hire aims to significantly accelerate the company's sustained growth and market penetration across the region.
Baungartner brings over 29 years of experience in the technology and gaming sectors to his new role. Before joining PG Soft, he held leadership positions at several prominent companies, including Grupo Aposta Ganha, RCT Gaming, Prohards, and most recently, Esportes Gaming Brasil. His extensive career has allowed him to cultivate a broad network within Latin America's regulatory frameworks, fostering strong relationships with key governmental bodies and industry associations. These connections span crucial entities such as Brazil's Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, and COAF, alongside Mexico's Dirección General de Juegos y Sorteos and AIEJA.
In his new capacity, Baungartner will oversee PG Soft's commercial development throughout Latin America. A significant focus of his role will be to guide the provider’s strategic initiatives in Brazil, a market where PG Soft has already secured a considerable share. Brazil's gaming landscape is currently experiencing robust expansion, nearing a critical phase in its regulatory evolution, with an upcoming election expected to influence future policy.
PG Soft has consistently demonstrated its dedication to the Brazilian and broader Latin American markets. This commitment is evidenced by its active participation and sponsorship of significant regional events, such as the BiS SiGMA South America conference held earlier this year in São Paulo.
Commenting on his appointment, Hugo Baungartner stated: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players.” He added, “The company is truly just beginning its journey in this region, and I am eager to build upon its achievements in Brazil while broadening PG Soft's footprint across regulated markets throughout Latin America.”