Palms Bet adds PFC Marek Dupnitsa to growing Bulgarian football roster
2026-07-27
Source: Global Gaming Insider
Palms Bet has partnered with Bulgarian football club PFC Marek Dupnitsa, strengthening its football sponsorship portfolio in the region. The deal continues a European trend of operator investment in the sport, even as debates over gambling sponsorships persist.
Palms Bet has expanded its presence in Bulgarian football by signing a sponsorship deal with second-tier club PFC Marek Dupnitsa. The partnership was announced on the operator's LinkedIn page, where it described the club as having a rich history and a loyal fanbase, and expressed its intent to support Marek Dupnitsa as it builds on its traditions and pursues future ambitions.
According to the announcement, Palms Bet's sponsorship strategy goes beyond simple brand exposure. The operator emphasised that it favors clubs that play a meaningful role in their local communities and are committed to sustainable development. Financial terms and the contract length were not disclosed.
The deal continues a wider pattern of betting operators investing in football sponsorships across European markets. Recent examples include Fortuna's new agreements with Ekstraklasa clubs KS Cracovia and Zagłębie Lubin, as well as Coral becoming Birmingham City FC's principal partner in its first front-of-shirt sponsorship.
Despite such activity, the debate over gambling sponsorship in football remains active. In England, Premier League clubs have voluntarily ended front-of-shirt betting sponsorships from the 2026-27 season, with some operators moving their branding to shirt sleeves instead.