Leeds United names Boyle Sports as official betting partner for UK and Ireland

Leeds United has entered into a sponsorship agreement with Boyle Sports, designating the operator as its official betting partner across the UK and Ireland. The deal grants Boyle Sports prominent branding around Elland Road and the opportunity to deliver exclusive fan experiences.

As part of the collaboration, the operator will run competitions, digital content, and matchday activations aimed at engaging supporters. Boyle Sports commented: “We’re looking forward to bringing supporters even closer to the action throughout the season,” adding that Leeds United possesses “an incredibly passionate fanbase.”

Boyle Sports has been expanding its presence in English football. The operator recently confirmed it will remain the front-of-shirt sponsor for West Ham United through the 2026/27 season, covering men’s, women’s, home, away, and training kits. That deal includes matchday, digital, and event activations.

Recent Boyle Sports partnerships

In addition to club-level deals, Boyle Sports agreed a multi-year partnership with the Northern Ireland Football League (NIFL) in June. That arrangement makes Boyle Sports the title partner of the Premiership, Championship, and Women’s Premiership, and also supports the Boyle Sports Women’s League Cup. The operator will launch a responsible gambling awareness campaign across NIFL clubs, designed to “promote safer betting conversations and provide practical information to supporters.”

The Leeds United partnership continues Boyle Sports’ strategy of aligning with high-profile football clubs and leagues to boost brand visibility and fan engagement across the UK and Ireland.