German Regulator Investigates ADI Predictstreet Over World Cup Advertising Violations
2026-06-18
Source: iGaming Business
Germany's GGL is investigating ADI Predictstreet for allegedly breaching gambling advertising rules during the FIFA World Cup, citing its lack of a German operating license despite prominent pitch-side branding. ADI denies targeting German consumers, attributing visibility to global sponsorships, while the GGL considers potential cease-and-desist orders and probes broader legality issues around prediction markets.
Germany’s Gemeinsame Glücksspielbehörde der Länder (GGL) has initiated a formal investigation into Abu Dhabi-backed prediction market operator ADI Predictstreet. The probe centers on the company’s advertising presence during recent FIFA World Cup broadcasts, despite its lack of a local gambling license to operate or promote services within Germany.
The review was prompted by ADI Predictstreet's branding appearing prominently on pitch-side billboards throughout World Cup matches. This visibility also extended to broadcasts on the children's channel KiKa during Germany’s opening game. While ADI Predictstreet secured a betting intermediary license in Gibraltar in April, subsequently becoming FIFA's official prediction market partner for the World Cup, the German regulator asserts it does not hold the necessary authorization to engage in gambling operations or advertising in Germany.
According to German newspaper RND, the GGL's formal review aims to determine if ADI Predictstreet's offering constitutes illegal gambling under German law. Furthermore, its advertising activities are being scrutinized as a potential breach of German gambling advertising regulations, which prohibit unlicensed operators from marketing in the region. The GGL also stated its investigation will assess whether German residents are able to access and participate in ADI Predictstreet’s services. Should violations be confirmed, the GGL could issue cease-and-desist orders to the operator and associated service providers, including payment processors, web hosting firms, and telecommunications companies.
In response to the allegations, an ADI spokesperson told RND that the company