Entain Broadens Partnership with Gaming Corps Across Global iGaming Markets

Entain, a leading global sports betting and gaming group, has significantly expanded its collaboration with game developer Gaming Corps, initiating a series of content launches across Canada and other regulated international iGaming territories. This strategic partnership, which first commenced in 2022, has progressively grown to encompass numerous Entain brands.

In Canada, the expansion began with Gaming Corps' content going live on BetMGM in Ontario in December 2025. This was followed by a more extensive deployment across Entain's broader Ontario operations in March 2026. Looking ahead, both companies are preparing for the opening of Alberta’s regulated iGaming market, where Gaming Corps' games are slated to be available on BetMGM from the very first day of the market's launch, with Party Casino and Sports Interaction expected to integrate the content shortly thereafter.

The global reach of this expanded agreement extends beyond Canada. Gaming Corps successfully launched its portfolio with Sportingbet and Betboo in Brazil during May 2026. Additionally, the supplier introduced its popular title, 3 Pigs of Olympus, exclusively across Entain's prominent UK brands, including Ladbrokes, Coral, Gala, and Foxy, in June. Further market entries are also planned for Portugal, Spain, and New Zealand.

This enhanced partnership incorporates a diverse selection of Gaming Corps' titles. The offering includes a variety of football-themed games such as Penalty Champion, Goals to Glory: Football Fever, and Goals to Glory: Instant Blitz. Players will also gain access to popular titles from the supplier’s innovative 3 Pigs portfolio.

Commenting on the milestone, Graham Greensmith, Chief Commercial Officer at Gaming Corps, emphasized the significance of the growing relationship. He stated, “Entain expanding Gaming Corps content into more territories and brands signals a strong position for their business.” Greensmith further highlighted the effort invested in developing a versatile content portfolio that offers major operators genuine flexibility, underscoring the reward of having this strategy recognized by a partner of Entain's caliber.

Obdulio Bacarese, Global Gaming Director at Entain, acknowledged Gaming Corps' enduring value as a partner over the past four years. Bacarese noted, "The relationship's strength comes from content easily activated for various commercial priorities, including new market entries and timely releases." He praised the studio's understanding of the need for adaptable, relevant, and locally positioned content, expressing satisfaction in continuing to build upon the successful partnership.