DuelBits Claims 122M Verified Views via UFC-Focused Creator Campaign

Crypto sportsbook and casino operator DuelBits has reported that its marketing push tied to UFC Freedom 250 reached over 122 million verified video views. The campaign, branded JUSTIN2026, centered on former lightweight champion Justin Gaethje and ran ahead of the event held at the White House.

DuelBits structured the initiative around a network of more than 140 content creators, distributing a long-form promotional film, six short videos, behind-the-scenes material, and still imagery through MMA-focused publishers and social media clipping pages. The primary video also appeared in Gaethje's own Art of Violence YouTube series.

The company stated the effort surpassed its initial target of 100 million impressions across owned, paid, and partner channels. While no specific betting figures were released, the operator said the campaign drove a notable uptick in promotional code usage and contributed to one of its strongest UFC wagering periods by turnover in recent years.

Jasper Hoekert, Chief Marketing Officer at Duelbits, commented: "We wanted to support Justin before everyone else recognised the opportunity." He added that the true measure of success was converting attention into betting activity, calling the 122 million views a "huge achievement" but noting that engagement translated into "one of our strongest UFC betting nights."

Hoekert emphasised the brand's approach to high-production marketing: "We don't do small campaigns. Whether it's the production quality, creator network, or distribution strategy, we want every activation to show what's possible when sportsbook marketing is treated like premium entertainment."

The campaign aligns with DuelBits' broader strategy of leaning on creator partnerships and combat-sports audiences as it continues to expand its sportsbook offering.