
DELULU Gaming Unveils Portfolio to iGaming Elite at Exclusive London Event
2026-07-09
Source: Focus Gaming News
DELULU Gaming hosted a soft launch dinner in London, introducing its debut portfolio and vision to over 250 industry leaders, including strategic partner SOFTSWISS. The event at Alba London aimed to foster new partnerships and set the stage for global commercial expansion.
DELULU Gaming Hosts Exclusive Soft Launch Dinner in London
DELULU Gaming recently hosted an exclusive soft launch dinner in London, formally introducing its inaugural portfolio and strategic vision to the iGaming industry. The invite-only gathering at Alba London attracted more than 250 C-level executives, operators, suppliers, media, and partners, signaling the studio's entry into the market and laying the groundwork for future commercial growth and collaborations.
A Unique Industry Introduction
The event provided the studio with its first in-person opportunity to engage with key industry stakeholders. Departing from traditional corporate receptions, the evening offered a distinctive blend of exceptional hospitality and DELULU Gaming's unique creative ethos. Guests explored the company's vision and its initial collection of games, each crafted to deliver a memorable experience. Notably, SOFTSWISS, DELULU's strategic technology partner, was also present among the attendees.
Alba London, with its ambiance inspired by the Amalfi Coast, served as the ideal backdrop for the dinner. The venue featured contemporary Italian design, live cooking demonstrations, fresh seafood, authentic pizza, and bespoke cocktails, all contributing to a sophisticated yet welcoming atmosphere. Every detail, from custom DELULU branding to the venue's finishing touches, reinforced the studio's identity. Conversations flowed from business into more relaxed networking, facilitating new connections and discussions about upcoming releases and potential partnerships.
CEO Reflects on Milestone
To commemorate this significant milestone, each guest received a bottle of Veuve Clicquot champagne, presented in custom DELULU packaging designed exclusively for the occasion. This thoughtful gesture served as a token of appreciation and a lasting memento of the studio's inaugural industry event. Arthur Sheikhaliev, CEO of DELULU Gaming, shared his perspective on the evening, stating, "We wanted our first event to feel exactly like DELULU: creative, welcoming, and full of personality." He added that having so many industry leaders and partners gather before their official launch was "truly special" for the team, expressing gratitude and anticipation for future joint growth.
Expanding Global Reach
Following this successful introduction, DELULU Gaming is actively pursuing the expansion of its commercial partnerships. The company aims to make its growing portfolio of distinct games accessible to operators across the globe, building on the momentum generated by the London soft launch.