BetRivers Marks Alberta Launch with Guinness Record for World's Largest Slot Machine

2026-07-21

BetRivers launched in Alberta with a Guinness World Record for the largest slot machine, unveiled at West Edmonton Mall, and will expand the activation to other North American markets.

BetRivers, the online casino and sportsbook brand operated by Rush Street Interactive, has made its Alberta debut by setting a new Guinness World Record for the world’s largest slot machine. The machine, standing 4.88 meters (16 feet) tall, was unveiled at West Edmonton Mall as part of a multifaceted launch campaign.

“There’s no better way to make a splash and celebrate our launch into Alberta,” said Richard Schwartz, CEO of Rush Street Interactive, adding that the record underscores BetRivers’ focus on being the ultimate online casino destination for local players. He noted that Canada remains an important market for the brand, and the company’s slots-first approach has resonated strongly with players.

The record-breaking machine took four weeks to construct. Canadian sports broadcaster and BetRivers brand ambassador Dan O’Toole emceed the event, while Guinness World Records adjudicator Tina Shi officially certified the title and presented BetRivers with the certificate.

Immersive Activation at West Edmonton Mall

To celebrate, BetRivers has transformed West Edmonton Mall into a modern gold rush experience, complete with interactive activities, prizes, and larger-than-life decor. Visitors aged 18 and older can pan for gold or spin the world’s largest slot machine for a chance to win a real gold bar valued at $6,000 CAD. The activation runs through the end of December. Following its Alberta launch, BetRivers plans to bring the giant slot machine to additional casino markets in North America.

“Entertainment is infused into everything we do,” said Brian Sapp, CMO of Rush Street Interactive. He emphasized that the brand focuses on making every moment entertaining and rewarding, whether through the physical slot machine or its exclusive online titles.

Platform and Campaign Details

BetRivers’ award-winning platform offers Alberta players gamified play experiences, one of the deepest slots libraries in the market—including exclusive titles like Lion Link—and premium rewards. The launch campaign leans into BetRivers’ signature irreverent humor, with Dan O’Toole dressed in western gear to welcome players. Media support includes TV, out-of-home, digital, radio, sponsored content, and an influencer partnership.