
Amusnet Launches Solidarity Campaign to Aid Venezuelan Dogs Affected by Earthquakes
2026-07-09
Source: Focus Gaming News
Amusnet has announced a solidarity initiative for July 2026, pledging 100% of the invoiced value of its game *Caramelo Sortudo* to support dogs affected by earthquakes in Venezuela, encouraging operator partners to donate equivalent funds. The campaign aims to leverage the game's themes of resilience and hope to aid animal welfare efforts in the region.
Amusnet, a prominent iGaming content provider, has unveiled a new solidarity initiative set for July 2026 to provide critical support for dogs impacted by recent devastating earthquakes in Venezuela. The campaign aims to transform player engagement into meaningful aid for animal welfare efforts in the affected region.
The core of the initiative involves Amusnet dedicating an amount equivalent to 100 percent of the invoiced value of its popular game, Caramelo Sortudo, throughout the month of July 2026. The company will offer a full discount on the game's invoicing to its operator partners in Venezuela, with the clear expectation that these partners will donate the equivalent funds to local organizations dedicated to the rescue, treatment, and protection of dogs affected by the disaster.
Caramelo Sortudo, a title developed specifically for the Latin American market, draws its inspiration from Brazil's iconic 'caramelo street dog.' This figure is widely recognized as a symbol of resilience, optimism, and companionship within the local culture, making the game a fitting choice for a campaign focused on providing second chances and hope to animals displaced and injured by the earthquakes.
Hillary Flores, Amusnet's LatAm Marketing Manager, underscored the company's commitment. "Companies have a responsibility to stand by communities when they need support the most," she stated, further explaining that Caramelo Sortudo's inherent themes of "resilience and hope" made it the ideal selection for this charitable effort.
Beyond this direct financial mechanism, Amusnet is also extending a broader appeal to the entire iGaming industry and its partners. The company encourages all stakeholders to contribute to the various humanitarian and animal welfare organizations diligently working on the ground in Venezuela, emphasizing that every contribution can significantly assist in relief and recovery efforts.