- Founded
- 2014-01-01 in Tallinn, Estonia
- Headquarters
- Tallinn, Estonia
- hello@yolo.com
Yolo Group is a privately held global IT and technology company founded in 2014 and headquartered in Tallinn, Estonia. The group develops and operates proprietary technology solutions across gaming, fintech, and blockchain, owning the full stack of its products to enable rapid scaling and direct control over value delivery. With a headcount of 501-1,000 employees drawn from over 70 nationalities, Yolo Group maintains hubs in Malta, the UK, Spain, Australia, Dubai, India, the Isle of Man, and Guernsey. Its B2C properties include the online casino Bitcasino and the sportsbook Sportsbet.io, while its B2B portfolio comprises the game aggregation platform Hub88, the live casino studio Bombay Live, and the financial services initiative ONE.io. The group also operates Yolo Investments, a venture capital fund manager focused on igaming, fintech, and blockchain startups. In 2023, the company undertook a cultural shift toward long-term value creation, appointing Lara Falzon as CEO of its B2B brands to drive a high-value proposition for regulated markets. Yolo Group emphasises a corporate culture encapsulated by the motto 'Fun. Fast. Fair.' and positions itself as an innovator at the intersection of gaming, finance, and decentralized technology.
Detailed Review
Company History
Yolo Group was founded in 2014 as Coingaming Group, initially focusing on cryptocurrency-based gaming. It rebranded to Yolo Group in 2021 to reflect its broader technology scope. The company is privately held, with founder Tim Heath remaining on the board.
Business Model
Yolo Group distinguishes itself by building and owning the majority of its technology in-house rather than relying on third-party platforms. This vertical integration allows rapid scaling, adaptation to regulatory changes, and full control over the value chain. The group generates revenue through both B2C (Bitcasino, Sportsbet.io) and B2B offerings (Hub88, Bombay Live, Live88, ONE.io), with an increasing shift toward B2B in recent years.
Products and Brands
B2C: Bitcasino is an online casino accepting cryptocurrencies; Sportsbet.io is a crypto-friendly sportsbook. B2B: Hub88 aggregates over 150 game providers; Bombay Live produces live casino shows; Live88 offers live dealer solutions; ONE.io provides financial services for gaming operators. Yolo Investments is the group's venture capital arm, managing funds in igaming, fintech, and blockchain.
Recent Developments
In 2025, Hub88 exhibited at SBC Summit Lisbon. The group became an early adopter of MiCA-compliant crypto payments, integrating them at the Bombay Club in Tallinn, and partnered with Fireblocks to automate treasury operations, cutting manual workload by 50%. Yolo Investments secured regulatory approval in Abu Dhabi for a third investment fund targeting $250 million. The group has doubled its team size within a year and launched initiatives to improve employee experience.
Leadership Structure
Yolo Group operates with a dual CEO model: Maarja Pärt serves as Group CEO and board member of Yolo Investments, while Lara Falzon leads all B2B brands. Jean Claude Magri is CFO of the B2B Products division.
Key Products
Bitcasino
B2C online casino accepting cryptocurrencies.
Sportsbet.io
B2C sportsbook platform with crypto betting.
Hub88
B2B game aggregation platform integrating over 150 game providers.
Bombay Live
B2B live casino studio offering hosted game shows and tables.
Live88
B2B live dealer solutions for operators.
ONE.io
B2B financial services platform for gaming and sports betting.
Yolo Investments
Venture capital fund manager investing in igaming, fintech, and blockchain startups.
Offices & Headcount
750 employees (approx.)
Key Persons
- Tim Heath
Founder and Board Member
- Lara Falzon
CEO of Yolo Group's B2B brands
- Jean Claude Magri
Chief Financial Officer for Yolo Group's B2B Products division