WMG S.r.l.
- Founded
- 2011-01-01 in Rubano (PD), Veneto, Italy
- Headquarters
- Rubano (PD), Veneto, Italy
- info@wmgaming.it
- Phone
- +39 049 635 240
WMG S.r.l. is a privately held Italian company that designs, develops, and manufactures video lottery terminal (VLT) gaming systems and online slot games for the regulated gaming market. Headquartered in Rubano, Veneto, the company operates under the brand WMG and is a recognised B2B supplier of casino software, platform solutions, and video cabinets. Its product portfolio includes both land-based VLT hardware and desktop/mobile-optimised slot titles, all developed and certified in-house. Among its most notable creations is *Fowl Play*, a slot game that has maintained market success for over two decades, as well as newer releases such as *Dagon*, which features 4096 ways to win and cascading gameplay. The company’s origins trace a dual timeline: its LinkedIn profile lists a founding year of 1994, while a dedicated joint venture – the WMG Joint Venture – was formally established in 2011 to enter emerging gaming markets. With a team of 11 to 50 employees, WMG S.r.l. provides technical assistance, customer support across all platforms, and a steady stream of certified game content. The company remains privately held and continues to serve both domestic and international operators under a “play your way” philosophy, focusing on innovation, regulatory compliance, and long-term product longevity.
Detailed Review
WMG S.r.l. occupies a specialised niche in the Italian and European gaming supply chain as a developer of VLT systems and online slots. Its business model is built on in-house conception, development, and certification of games, ensuring full control over intellectual property and compliance with local regulations. The company’s flagship title, Fowl Play, is marketed as having achieved “20 years of undisputed success,” a claim that underscores the durability of the product in a competitive market. More recent additions include Dagon, launched in 2025, which introduces modern mechanics such as cascading reels and 4096 paylines, signalling an ongoing investment in contemporary game design. In addition to software, WMG S.r.l. supplies video cabinets for land-based installations, positioning itself as a full-service provider for both physical and digital gaming environments. The company’s customer base includes licensed operators in regulated markets, with a particular strength in Italy. The joint venture structure, formed in 2011 between existing industry players (as noted by its partner Magelettronica), provides a stable foundation for growth. Despite its modest team size (11–50 employees), WMG S.r.l. maintains a continuous release schedule and active presence at industry events such as IGE (Italian Gaming Expo & Conference). The company’s focus remains on quality over quantity, leveraging a small, experienced team to deliver certified, engaging content. The lack of publicly available leadership information suggests a very lean management structure, possibly family-run or closely held, consistent with many Italian SMEs in the gaming sector. The company does not disclose financial data, and its online presence is limited to a professional website and a LinkedIn company page with about 280 followers.
Key Products
Fowl Play
A long-running slot game described as having “20 years of undisputed success” – likely a classic multi-line video slot with a poultry-themed design.
Dagon
A fantasy-themed online slot offering 4096 ways to win and dynamic cascading gameplay, designed for desktop and mobile; launched in 2025.
VLT gaming systems
Hardware and software for video lottery terminals used in regulated land-based gaming venues.
Video cabinets
Physical cabinetry for VLT installations, likely supplied to operators for arcades and gaming halls.
Online slot games (desktop & mobile)
A portfolio of certified slots developed in-house for the regulated online casino market.
Technical assistance & customer support
Ongoing support services covering all platforms for licensed operators.
Offices & Headcount
30 employees (approx.)