- Headquarters
- St. Julians, Malta
- info@wisegaming.com
WiseGaming is a Malta-based B2B iGaming and sportsbook platform provider that offers a full-service turnkey solution for operators worldwide. The company's proprietary technology covers over 100 sports and more than 90 competitions, delivering 3,000+ betting markets from 120,000+ live and pre-match events each month. Its casino aggregation includes 10,000+ games from leading developers such as Evolution, NetEnt, and Pragmatic Play. WiseGaming provides its products through white-label, turnkey, and API integration models, supported by 24/7 multilingual operations. The company focuses on markets across Latin America, Europe, Africa, and Asia, and recently partnered with Zenith Gaming to expand in Asia and LatAm. With headquarters in St. Julians, Malta, WiseGaming employs an estimated 51–200 people. Despite its rapid growth, details about its founding year, founding team, and executive leadership remain undisclosed.
Detailed Review
Business Model
WiseGaming operates as a B2B provider offering three primary deployment models: white-label, turnkey, and API integration. The white-label solution allows operators to launch a fully managed betting business with integrated payments and 24/7 support. The turnkey package includes sportsbook, casino, payment gateway, data feeds, and enterprise tools for desktop, mobile, and retail. The API model, featuring the Swarm API and open-source front-end code on GitHub, gives existing operators modular flexibility.
Products and Platform
The company's sportsbook software covers over 100 sports and 90+ competitions, with 3,000+ betting markets from 120,000+ monthly events. Its casino aggregator offers 10,000+ games from 50+ providers including Amusnet, BGaming, Evolution, and Pragmatic Play. Additional products include a multi-currency payment gateway, real-time sports data and stats feeds, a live casino section, a dynamic game builder (DGBuilder), native mobile apps for iOS and Android, and a comprehensive back-office platform with player management, CRM, and risk/fraud tools.
Market Position and Partnerships
WiseGaming positions itself as one of the fastest-growing sportsbook and iGaming providers globally. It has a presence across five continents, with particular strength in Latin America, Europe, Africa, and Asia. In June 2025, the company announced a partnership with Zenith Gaming to support expansion into Asian and Latin American markets. WiseGaming also participated in SBC Malta 2025 to showcase its agile platform. The company claims its software is compliant with most regulated jurisdictions, though specific licensing details are not publicly listed.
Leadership and History
No confirmed founding year, founding team, or C-level executives have been publicly disclosed. The company's website team page lists only senior commercial professionals such as Steven Paton and Oz Mustafa. A LinkedIn profile claiming a CEO role in the US was deemed unreliable. This lack of transparency makes it difficult to assess the company's ownership structure or executive experience.
Key Products
Platform
Back-office system with player management, reporting, CRM, and risk/fraud management.
Sportsbook Software
Pre-match and in-play betting covering over 100 sports and 90+ competitions, with 3,000+ markets from 120,000+ events per month.
Casino Games Aggregator
Aggregation of 10,000+ games from 50+ providers including slots, table games, and live dealer titles.
Payment Gateway
Multi-currency, multi-language payment integration for white-label and turnkey solutions.
Sports Data & Stats
Real-time data feeds providing odds and statistics for sports events.
Live Casino
Dealer-hosted games from partners like Evolution and Ezugi.
DGBuilder
Dynamic Game Builder for creating custom games.
Mobile App
Native applications for iOS and Android.
API Solutions
Swarm API for modular integration and open-source front-end code available on GitHub.