Wikibetting

Company Overview and History

Wikibetting was founded in 2011 and is headquartered in Mriehel, Malta. The company is a public limited company employing 11–50 people, operating within the gambling facilities and casinos industry with particular focus on social gaming, sports, iGaming and social media. Its core philosophy centres on the belief that conventional online casino, poker and sports-betting products are failing to attract the growing population of modern internet users. To address this, Wikibetting develops products that harness the power of social media tools and aim to appeal to the average internet user, making betting more engaging and less intimidating.

Products and Platforms

Wikibetting's primary product offering is a social-betting platform that enables peer-to-peer wagering using virtual currency. This platform was first brought to market via a Facebook application, allowing users to challenge friends on football events, apply their own odds and set proposed wager amounts. The company also offers a direct integration platform that operators can embed into their own sportsbook or casino interface, rather than relying on the Facebook app. Later, Wikibetting launched its Bet Compiler platform, a customised betting solution that allows users to create their own bets by selecting odds and wager parameters, emphasising user-generated betting content and social sharing.

Market Position and Partnerships

Wikibetting has remained a relatively low-profile player but secured an early partnership with SportingBet around 2012, when SportingBet integrated the Facebook social-betting app, becoming one of the first major operators to deploy Wikibetting's technology. This partnership demonstrated the dual-deployment model – social-media native or embedded in a sportsbook – that is central to the company's go-to-market strategy. The Bet Compiler further differentiates Wikibetting from traditional sportsbook software by emphasising user agency and social interaction.

Licensing and Regulatory

Wikibetting holds a licence with the UK Gambling Commission under the name “Game and Betting hosts Gambling software” (licence number 23), authorising it to supply gambling software to operators in Great Britain. The specific licence type is for “Gambling software – host.” While the company's initial focus was on free-to-play/virtual currency sports betting, its LinkedIn description notes involvement in real-money gaming, suggesting its platforms can support both social and real-money wagering depending on the operator's licensing and jurisdictional needs.