- Founded
- 2015-01-01 in Sofia, Bulgaria
- Headquarters
- Sliema, Malta
White Hat Gaming is a leading iGaming platform provider that delivers a secure, scalable, and modular Player Account Management (PAM) system, complemented by a full suite of white‑label services, content aggregation, and the proprietary Travelling Wallet™ technology. Founded in 2015, the company is headquartered in Sliema, Malta, with additional offices in London, Gibraltar, Chicago, and Cape Town. White Hat Gaming powers over 3,000 games from more than 120 providers and integrates closely with Kambi Sportsbook, offering operators a comprehensive solution for casino, sportsbook, bingo, and sports betting. The company has established a strong presence in the regulated US market, holding licenses in more than 20 states and partnering with operators such as Bally’s, Jackpocket, and VIP Play. Its White Hat Studios division supplies branded slot content, including licensed titles like *The Goonies™* and *Peaky Blinders™*. The executive team is led by CEO Phil Gelvan, alongside Founder Max Wright, COO Ed Bullock, CTO Steve Sowerby, CFO Justin Psaila, CLCO Paul Arnold, and CPO Mary Ryan. White Hat Gaming continues to expand globally through strategic partnerships, regulatory approvals, and ongoing technological innovation.
Detailed Review
History and Founding
White Hat Gaming was founded in 2015, initially based in Sofia, Bulgaria, before moving its headquarters to Sliema, Malta. The company rapidly developed its proprietary Player Account Management (PAM) platform, which became the core of its offering. By 2018 it was licensed by the Malta Gaming Authority and began expanding into European and US regulated markets.
Products and Platforms
The company’s flagship product is its modular PAM system, which provides operators with a single back office for casino, sportsbook, bingo, and sports betting. Key features include the Travelling Wallet™, a proprietary wallet that allows players to move seamlessly across jurisdictions without re‑logging, ensuring full regulatory compliance and state‑specific ledger tracking. White Hat Gaming also offers a white‑label solution covering platform, content, payments, CRM, and 24/7 support. Its content aggregation provides access to over 3,000 games from more than 120 providers via a single integration. The company integrates closely with Kambi Sportsbook for premium sportsbook capabilities. Additionally, White Hat Studios is the in‑house content studio distributing branded slot titles such as The Goonies and Peaky Blinders, along with other proprietary games. The platform includes automated CRM, bonus engine, and payment tools for player acquisition and retention.
Market Presence and Licensing
White Hat Gaming is licensed and regulated in over 20 US states including Pennsylvania, Michigan, New Jersey, Ohio, Illinois, Colorado, Virginia, West Virginia, Louisiana, Kansas, Maryland, Massachusetts, New York, and others. It also holds licences from the UK Gambling Commission and the Malta Gaming Authority. The company is live in 16 US states and serves both B2B and B2C clients, powering operators such as Bally’s, Jackpocket, and VIP Play.
Recent Developments (2024–2025)
In 2025, White Hat Gaming powered Jackpocket’s online casino launch in New Jersey, integrating its PAM and White Hat Studios content. It announced partnerships with VIP Play for US sports betting and iGaming expansion, and with Competition Labs for gamification. The company also entered the US land‑based casino market through a deal with Gaming Arts OMNI. The appointment of Justin Psaila as CFO in 2025 underscores the company’s financial growth focus.
Leadership
The executive team includes founder Max Wright, CEO Phil Gelvan, COO Ed Bullock, CTO Steve Sowerby, CFO Justin Psaila, CLCO Paul Arnold, and CPO Mary Ryan. No Chief Commercial Officer was identified in publicly available materials.
Key Products
Player Account Management (PAM) Platform
A modular back-office system supporting casino, sportsbook, bingo, and sports betting operations, with integrated CRM, bonus engine, and payment tools.
Travelling Wallet™
A proprietary cross-jurisdiction wallet that allows players to move between states without re-logging, ensuring regulatory compliance and real-time ledger tracking.
White-Hat Solution
A full turnkey white-label offering covering platform, content, payments, CRM, and 24/7 support.
Content Aggregation
Access to over 3,000 games from more than 120 providers via a single integration point.
Kambi Sportsbook Integration
Premium sportsbook capabilities integrated through a close partnership with Kambi.
White Hat Studios
In-house content studio producing branded slot games like The Goonies™ and Peaky Blinders™, as well as other proprietary titles.
Bonus Engine & CRM
Data-driven tools for automated player acquisition and retention across sports and casino.
Key Persons
- Max Wright
Founder
- Phil Gelvan
CEO
Recent News
Merkur Group Acquires White Hat Studios, Excluding Platform and White Label Operations
Merkur Group has agreed to acquire White Hat Studios, a US slots supplier founded in 2021, while excluding the White Hat Gaming platform and white label businesses. The deal, which complements Merkur's recent acquisition of Gaming Arts, is subject to regulatory approvals and aims to bolster Merkur's presence in regulated American iGaming.
2026-07-15