West Pier Studio
- Founded
- 2011-01-01 in Brighton, East Sussex, United Kingdom
- Headquarters
- Suite 1.2 First Floor, Phoenix House, 32 West Street, Brighton, BN1 2RT, United Kingdom
West Pier Studio is a privately held, Brighton‑based software development studio founded in 2011. The company operates as a work‑for‑hire business, building custom applications across three core verticals: Technical, Gambling, and Games. Over its 14‑year history, West Pier Studio has delivered more than 200 products for clients, ranging from online slot and casino games to mobile apps, virtual reality experiences, and augmented reality software. The studio positions itself as an interactive‑experience partner, designing applications that help businesses connect with their customers through engaging, interactive design. The company’s iGaming arm, West Pier Gaming, has independently produced and published over 120 slot and casino titles since its launch in 2012. West Pier Studio also develops its own branded products, such as the virtual‑reality social app My Virtual Space, and undertakes client‑side projects across Unity, web, and mobile platforms. With a team of around 33 employees, the studio combines technical expertise in gambling‑frontend solutions, VR/AR development, and full‑stack software engineering. Its client list includes both startups and established operators in the regulated gambling sector, as well as enterprises seeking interactive software for leisure and entertainment. The studio is headquartered in Brighton, East Sussex, and is registered as WEST PIER STUDIO LTD (company number 07664036). It remains a privately owned, founder‑led company with no disclosed external funding rounds.
Detailed Review
Business Model
West Pier Studio is a B2B development partner that supplies technology to the iGaming, gambling, and broader interactive‑entertainment industries. Its business model is built on three pillars: Technical Development (custom software creation with full IP ownership for clients), Gambling Solutions (specialist development of online slot machines, casino front‑end systems, and gambling applications, delivered both bespoke and through the in‑house brand West Pier Gaming), and Games & Experience Design (social games, VR/AR experiences, and entertainment apps including the company’s own My Virtual Space app).
Key Products, Platforms & Brands
West Pier Gaming is an independent gaming brand launched around 2012 that develops and publishes over 120 online slot and casino titles for operators in regulated markets. It focuses on high‑quality, engaging slot mechanics and front‑end interfaces. My Virtual Space is a virtual‑reality social application allowing users to create, explore, and interact in 3D spaces, marketed under @myvirtualspaceapp on Instagram. Custom Gambling Frontends are bespoke online casino interfaces and slot‑machine software built for third‑party clients, integrating with back‑end gaming platforms. The studio also produces Unity / VR / AR Applications covering virtual reality training tools, augmented reality marketing experiences, and mobile games.
Founding & Location
The company was founded in 2011 in Brighton, East Sussex, United Kingdom. It was incorporated on 9 June 2011 as Urban Outsourcing Limited and renamed West Pier Studio Ltd on 7 September 2011. Its current headquarters are at Suite 1.2 First Floor, Phoenix House, 32 West Street, Brighton, BN1 2RT, United Kingdom.
Company Size & Technology
West Pier Studio employs approximately 33 people, as indicated by its LinkedIn count. It specialises in gambling app development, online casino and slot frontend solutions, mobile app development (iOS, Android), virtual reality and augmented reality, Unity 3D development, full‑stack software engineering, and design/art services (UI/UX, 2D/3D art).
Regulatory & Market Presence
The studio does not hold its own gambling operator licences; it supplies technology to licensed operators, working predominantly on a B2B basis and adhering to the regulatory requirements of the markets in which its clients operate. The company is not widely covered in trade media but maintains a consistent LinkedIn presence with over 4,300 followers. Its client work is primarily confidential, though it states on its website that it has “over 200 products developed and released for our clients.” The internal brand West Pier Gaming is more visible in the iGaming space, with a dedicated website showcasing its title portfolio.
Leadership
The company is managed by its two co‑founders: Dominic Jackson (Co‑Founder & Technical Owner / Technical Director) and Craig Gabell (Co‑Founder & Interactive Product Designer). No CEO, CCO, COO, or CFO could be confirmed; the company appears to be founder‑led without external C‑level appointments.
Key Products
West Pier Gaming
An independent gaming brand that develops and publishes over 120 online slot and casino titles for operators in regulated markets, focusing on high‑quality slot mechanics and front‑end interfaces.
My Virtual Space
A virtual‑reality social application that allows users to create, explore, and interact in 3D spaces, developed by West Pier Studio and marketed under the handle @myvirtualspaceapp on Instagram.
Custom Gambling Frontends
Bespoke online casino interfaces and slot‑machine software built for third‑party clients, specialising in front‑end solutions that integrate with back‑end gaming platforms.
Unity / VR / AR Applications
Immersive software built using Unity, covering virtual reality training tools, augmented reality marketing experiences, and mobile games.
Offices & Headcount
33 employees (approx.)
Key Persons
- Dominic Jackson
Co‑Founder & Technical Owner (Technical Director)
- Craig Gabell
Co‑Founder & Interactive Product Designer