Você Sabia

History and Founding

Você Sabia entered the Brazilian digital content scene as a YouTube channel dedicated to curiosities. The channel quickly grew by packaging surprising facts in an accessible, vertical video format, attracting millions of subscribers. Although the exact founding year is not publicly confirmed, the brand's earliest content appears to date to the mid-2010s. The brand was built by co-creators Lukas Marques and Daniel Molo, who have remained the public faces of the project.

Business Model and Revenue

Você Sabia generates revenue through multiple streams: advertising on its YouTube and Instagram channels, brand sponsorship deals, and app-based monetization. Its free mobile app "Você Sabia?" includes ads and optional rewarded video to remove them, while "Você Sabia MAX" is a subscription-based app that provides ad-free access to exclusive documentaries and series created by the founders. The brand has secured sponsorships from major brands such as Opera, MOVA, Menwell, and the betting operator Seubet. However, these are standard influencer marketing arrangements and do not indicate any direct involvement in the gambling industry.

Products and Platforms

The brand's primary content hub is its YouTube channel, which had over 47 million subscribers as of mid-2026. Its Instagram account has approximately 6.1 million followers and posts daily curiosities and sponsored content. Two mobile apps extend the brand's reach: "Você Sabia?" (com.roque.vocesabia) is a free app offering categorized facts with a vertical reading mode and external sources; "Você Sabia MAX" (br.com.memberclass.vocesabia) is a subscription app with exclusive documentaries and ad-free content.

Market Position

Você Sabia is classified as a 'Mega' creator by CreatorDB, placing it among the highest-earning influencers in Brazil. Its engagement rates are significantly above the category median. The brand operates with a lean, creator-led structure; there is no evidence of a large corporate team, venture capital funding, or a formal board of directors. Its exact legal entity registration and headquarters address have not been publicly disclosed, but the company is based in Brazil.

Gambling Industry Connection

Despite a sponsorship from the betting brand Seubet, Você Sabia has no products, licenses, or operations related to iGaming, sports betting, or casinos. All available information points to it being a pure media and content creation brand. No press releases, regulatory filings, or credible reports link it to gambling beyond this marketing relationship.