Velex Advisory Limited
- Headquarters
- Dubai, United Arab Emirates
Velex Advisory Limited is a strategic, financial, and legal advisory firm focused on high‑growth ventures across the Middle East and Africa (MEA). It operates as one of the core divisions of Velex Group, a privately held technology investment advisory and management consortium established in 2014. The firm brings together professionals with backgrounds in finance, law, consulting, and technology, offering end‑to‑end support for startups, scale‑ups, and established enterprises seeking to enter or expand within emerging markets. Headquartered in Dubai, UAE, Velex Advisory maintains regional offices in Nairobi, Lagos, Kinshasa, Kampala, Addis Ababa, Cape Town, Abidjan, and Lusaka. The firm delivers a three‑pillar service model comprising Business Advisory (strategy, operations, market entry), Legal Advisory (licensing, compliance, governance, IP, data protection), and Financial Advisory (planning, risk management, investment guidance). Its client base spans fintech, mobility, e‑commerce, logistics, edtech, proptech, lifestyle and entertainment, and other technology‑driven sectors. Velex Advisory also offers credit scoring and decisioning solutions for lenders in Africa, and provides specialised compliance and licensing support for the gaming and gambling industry, leveraging deep regulatory knowledge across multiple African jurisdictions. The firm claims over a decade of impact (effectively since the mid‑2010s) and a team of 50+ professionals, with roots tracing back to the Velex Group’s founding in Kenya in 1996 (the group itself was formally established as a consortium in 2014).
Detailed Review
History & Founding
Velex Advisory Limited was created as a division of Velex Group, a privately held technology investment advisory and management consortium. According to the Velex Group LinkedIn page, the group was founded in 2014 (with its independent business activity starting that year) and is headquartered in Dubai, UAE. The Velex Advisory website states the firm has “over 10 years of impact,” suggesting it was launched around 2014–2015. However, the Velex Advisory LinkedIn profile lists “1996” as the founding year – likely referencing the year the broader Velex Group first began operations in Kenya before formalising as a consortium in 2014. The Jobberman.com.gh entry for “Velex Advisory Limited” notes that “the roots of the firm are going back to 1996, when Velex Group was first established in Kenya and later expanded to other territories.”
Business Model & Services
Velex Advisory operates under a three‑pillar service model: - Business Advisory – strategy, operational structuring, market entry and expansion planning, human resources and organisational design. - Legal Advisory – entity formation, licensing and regulatory compliance, tax & legal affairs, intellectual property and data protection, contract negotiation, corporate governance. - Financial Advisory – investment planning, risk management, credit scoring and decisioning, due diligence, valuation, technical assistance for investors.
The firm also provides specialised credit scoring solutions for lenders in Africa (via a partnership with Lendsqr) and offers gaming‑specific compliance advisory for the iGaming and gambling sector, as evidenced by its published insight pieces on Kenya’s gambling law changes.
Geography & Offices
- Headquarters: Dubai, United Arab Emirates (registered as Velex Advisory Limited) - Regional offices: Nairobi (Kenya), Lagos (Nigeria), Kinshasa (Democratic Republic of Congo), Kampala (Uganda), Addis Ababa (Ethiopia), Cape Town (South Africa), Abidjan (Ivory Coast), Lusaka (Zambia).
Headcount
Approximately 50+ professionals (from website homepage); the LinkedIn profile lists the company size as 11–50 employees, while the Velex Group (parent) lists 51–200 employees.
Key Products, Platforms & Brands
Velex Advisory does not market standalone technology platforms or branded products; its offerings are service‑based. However, it operates within the Velex Group ecosystem, which includes: - Velex Group – the parent technology investment advisory and management consortium. - Velex Investments – the group’s investment management and financial services arm (website: velexinvestments.com). - Credit Scoring & Decisioning Service – a financial advisory tool for African lenders, accessible via the Lendsqr platform.
The firm also publishes market intelligence and thought leadership under its “News and insights” section on its website, covering regulatory trends, gaming law, ESG, and digital transformation.
Leadership (Current Key Executives)
Only roles explicitly confirmed as belonging to Velex Advisory Limited (or its group parent where noted) are included.
| Name | Role at Velex Advisory | Confirmed by | |------|------------------------|--------------| | David Moshi | Managing Director, East Africa | velexadvisory.com/about-us | | Dawn Amukulon | Chief Operations Officer, East Africa | velexadvisory.com/about-us | | Francis Masade | Managing Director & Chief Operations Officer, West Africa | velexadvisory.com/about-us | | Joel Madingu | Managing Director & Chief Operations Officer, Central Africa | velexadvisory.com/about-us | | Artur Mildov | Chief Visionary Officer, Velex Group (group‑level, not Velex Advisory Limited) | globalafricanetwork.com | | Catherine Kanyuga | Legal & Corporate Affairs Manager, Velex Advisory Zambia | globalafricanetwork.com |
Note: A global CEO or Founder for Velex Advisory Limited was not identified in any source. The “Chief Visionary Officer” role (Artur Mildov) is attributed to Velex Group, not solely to Velex Advisory Limited.
Offices & Headcount
50 employees (approx.)
Key Persons
- David Moshi
Speaker