UpGaming

History & Founding

UpGaming was founded in 2014 in Georgia, initially operating as a local software development firm before expanding globally. The company later registered its headquarters in Zug, Switzerland, reflecting its international ambitions. Co-founder Mikheil Merebashvili brought over 20 years of software engineering experience, while CEO Tornike Tvauri has driven the company's product-centric growth and talent development. The company remains a privately held partnership with no publicly disclosed funding rounds.

Business Model

UpGaming generates revenue through B2B licensing fees for its enterprise iGaming platform, which includes a sportsbook, game aggregation, and back-office tools. It offers white-label solutions under Curacao or Malta Gaming Authority licenses, reducing operators' time-to-market. Additional revenue streams include API integration fees, revenue shares from game aggregation, and custom development services for Tier 1 operators. The company focuses on regulated and emerging markets, with a strong emphasis on scalability and compliance.

Core Products & Platforms

UpGaming's flagship product is the Enterprise iGaming Platform, a unified solution integrating sportsbook, casino, payments, CRM, affiliate system, and back-office analytics. The Sportsbook is ultra-fast and scalable, covering the highest volume of live and pre-match events, with odds continuously adjusted by a team of over 120 in-house bookmakers. The Game Aggregation platform provides access to 12,000+ casino and live casino games from 180+ providers, and has won industry awards. UpGaming also develops proprietary warp-speed mini-games designed to boost player engagement, along with live casino and e-sports betting modules. The Payments System supports fiat, crypto, bank transfers, and e-wallets with anti-fraud monitoring.

Market Position & Recognition

UpGaming positions itself as a technology-first partner for Tier 1 operators, competing with other enterprise iGaming platform providers such as SoftSwiss, EveryMatrix, and Pragmatic Play. The company has been shortlisted for the SiGMA South America Awards 2026 for its sportsbook. It has also announced strategic partnerships with Alea, CRedroomz, and Betfounders in 2025–2026. UpGaming's workforce is estimated at 201–500 employees, with significant engineering and operations presence in Georgia and Switzerland.

Licensing & Compliance

UpGaming provides operators with the option to launch under Curacao or Malta Gaming Authority licenses through white-label agreements, allowing them to bypass lengthy licensing processes. The company's platform is built with modern AI and API protocols to ensure regulatory compliance across jurisdictions.

Leadership & Culture

CEO Tornike Tvauri has emphasised talent development and internal progression in interviews, while co-founder Mikheil Merebashvili oversees engineering strategy. The company's culture prioritises institutional knowledge retention and product-centric growth. Other C-level roles (CTO, CCO, COO) are not publicly disclosed.

Recent News & Partnerships

In 2025–2026, UpGaming's sportsbook was shortlisted for the SiGMA South America Awards. The company announced partnerships with Alea, CRedroomz, and Betfounders, expanding its market reach. UpGaming continues to invest in its game aggregation and mini-games portfolio to enhance player retention.