TXODDS

History & Founding

TXODDS was founded in 2000 in London, United Kingdom, making it one of the longest-established independent sports data providers in the iGaming industry. Over a quarter-century, the company has built a reputation for reliability, accuracy, and speed – critical attributes in the time-sensitive environment of live betting. The company is privately held and led by founder Einar Knobel.

Business Model

TXODDS operates as a B2B data aggregator and odds distributor, charging operators for access to its live odds feeds, historical data, trading platforms, and risk management tools. It generates revenue through subscription fees, API usage, and platform licensing. The company's lean structure with approximately 60 employees enables it to offer flexible, high-performance solutions without the overhead of larger competitors.

Product Ecosystem & Platform

TXODDS offers a comprehensive data stack covering every stage of the sportsbook workflow. The core offering is a suite of low-latency odds feeds covering pre-match and in-play markets across thousands of events daily. The proprietary TxLINE platform enables operators to generate odds automatically based on configurable parameters, while the Fusion platform – recently upgraded in partnership with OpenBet and adopted by Sporting Solutions – provides an integrated environment for pricing, risk management, and trader tools. Other products include historical odds archives (25+ years) for backtesting and model development, racing data for horse and greyhound markets, and on-chain data feeds for Web3 and blockchain-based betting platforms. TXODDS also integrates third-party pricing models, exemplified by its collaboration with Lacerta Sports to offer advanced price management services.

Partnerships & Clients

TXODDS powers a wide range of operators, from independent bookmakers to large multinational sportsbooks. Strategic partnerships include a recent expansion with Sporting Solutions, which migrated to the Fusion platform in March 2026 to enhance its in-play soccer coverage and multi-sport offering. The company is also a technology partner of OpenBet, integrating Fusion into OpenBet’s trading ecosystem. Additionally, TXODDS aggregates data from key suppliers and distributes it to clients with sub-second latency, a core competitive advantage.

Market Position

TXODDS competes with larger providers such as Sportradar and Genius Sports, but differentiates through its emphasis on ultra-low latency, flexible integration, and heritage in the industry. The company’s longevity and deep historical data set also give it advantages in model development and accuracy verification. Its ability to offer a combination of live feeds, trading tools, and historical archives from a single provider makes it a compelling partner for operators seeking independence from dominant vendors.