Triplebet Limited

History and Ownership

Triplebet Limited was originally established as a vehicle to acquire the Matchbook betting exchange in 2011. According to Wikipedia, Matthew Benham – the British businessman who later became owner of Brentford FC – was part of “a group of investors called Triplebet Limited, who became owners of sports betting exchange Matchbook.” The acquisition was completed around April 2012, when Matchbook began operating under new ownership and management as Triplebet Limited. By 2020, the majority shareholder was Matthew Benham. However, reporting by The Guardian in October 2024 states that Triplebet is now owned by Željko Ranogajec, an Australian‑born multimillionaire often described as “the world’s most successful gambler.” The acquisition was made via an Isle of Man‑based entity called Newfoundland Limited. Benham continues to hold a minority stake. Triplebet’s registered head office is at Millenium House, Olivier Street, Alderney, GY9 3TD, United Kingdom (Channel Islands). This address is listed on the UK Gambling Commission public register and is consistent across all regulatory filings.

Products and Brands

Triplebet’s principal product is Matchbook, a sports betting exchange that allows customers to place bets against each other, with the platform taking a commission on winning bets rather than setting fixed odds. Matchbook covers a wide range of sports and political events. The company also previously operated a remote casino under the Matchbook brand, but following the 2020 licence suspension and subsequent compliance reforms, the casino offering appears to have been deprioritised. In 2024, Triplebet entered a white‑label agreement with EasyGroup to launch EasyBet, a sports‑only betting site that uses Matchbook’s betting exchange infrastructure. Under the deal, Matchbook provides the platform and holds the UK licence, while EasyBet pays a licence fee for use of the Easy brand.

Regulatory and Compliance History

In February 2020, the UK Gambling Commission suspended Triplebet’s operating licence with immediate effect under section 118(2) of the Gambling Act 2005. The suspension followed a two‑year review that identified “serious failings” in anti‑money laundering controls and social responsibility policies. Specific failures included inadequate due diligence on gambling syndicates, lack of player monitoring (one player lost large sums over two days without interaction), and a failure to prevent a self‑excluded player from reopening an account. Triplebet was fined £740,000 and required to implement remedial measures before the licence could be reinstated. The suspension lasted six months, during which the company brought in compliance specialist Alvarez & Marsal, established a compliance committee, installed a new responsible gaming algorithm, and began daily screening for politically exposed persons. The licence was subsequently reinstated.

Market Position and Strategy

Triplebet occupies a narrow but defensible niche in the betting exchange market, competing primarily with Betfair (now part of Flutter Entertainment). Its strength lies in liquidity provided by market‑making operations run by associates of owner Ranogajec. The white‑label partnership with EasyBet is a strategic move to leverage a strong consumer brand while remaining behind the scenes as the B2B platform provider. The company does not publish revenue or headcount figures, but given its UK licence and compliance overhaul, it is likely a small‑to‑medium enterprise with fewer than 100 employees.