This Week in Gambling
- Founded
- 2016-01-01 in Toronto, Ontario, Canada
- Headquarters
- Toronto, Ontario, Canada
- Phone
- (702) 577-2702
This Week in Gambling is a media production company based in Toronto, Ontario, that produces the weekly video podcast and news program of the same name. Incorporated in 2016, the company focuses on delivering timely news, expert analysis, and in-depth interviews covering the global gambling industry, including sports betting, casinos, iGaming, and emerging sectors like cryptocurrency and prediction markets. The flagship show is broadcast live every Thursday at 2 p.m. ET on the Casino Life Magazine YouTube channel, where it reaches a niche audience of industry professionals, gamblers, and media. In addition to the video podcast, the company creates written articles and other digital content, positioning itself as a concise weekly digest for the gambling sector. With a small team of approximately five employees, This Week in Gambling operates as an independent media outlet, leveraging partnerships with industry organizations to secure guest interviews and news access. The company's lean structure and focused content strategy allow it to remain agile, but also limit its scale relative to larger industry publications.
Detailed Review
History and Founding
This Week in Gambling was incorporated as 'This Week in Gambling Inc.' in Ontario, Canada, on February 9, 2016, though its LinkedIn profile suggests content production started as early as 2014. The company was founded by Alfonso Straffon, who serves as CEO and host, and Don Highberger, who is co-founder and also appears as host and writer. Both founders have backgrounds in media and the gambling industry.
Business Model
The company primarily generates revenue through limited advertising and likely sponsored content, as it has not disclosed any external funding. Its main product is the weekly video podcast, which is freely distributed on YouTube and embedded on partner sites like Casino Life Magazine. The company also provides media production services, creating custom video and written content for gambling industry clients, though this appears to be a secondary revenue stream.
Products and Brands
The core product is the weekly video podcast 'This Week in Gambling,' typically lasting 30 to 60 minutes, covering breaking news, regulatory changes, product launches, and market trends. Episodes often feature segments on responsible gambling and emerging technologies. The show is hosted by Alfonso Straffon and occasionally co-hosted by Don Highberger. Written articles and news summaries are also published, but the podcast remains the flagship brand.
Market Position and Reach
This Week in Gambling occupies a niche as a concise, independent news source for the global gambling industry. Its audience is highly engaged but small compared to larger trade publications like Gambling Insider or iGaming Business. The show's distribution relies heavily on YouTube and its partnership with Casino Life Magazine, which provides a built-in audience. The company has not announced any major partnerships or licensing deals that would expand its reach significantly.
Recent Developments
No major recent developments were found in public sources. The company continues to produce weekly episodes without visible changes in format or scale. Its YouTube channel has around 820 subscribers, indicating steady but limited growth.
Key Products
This Week in Gambling (Video Podcast)
A weekly live-streamed video podcast covering global gambling news, hosted by Alfonso Straffon, featuring interviews with industry leaders and analysis of regulatory and market developments.
Offices & Headcount
5 employees (approx.)
Key Persons
- Alfonso Straffon
Founder & CEO / Host
- Don Highberger
Co-Founder / Host / Writer / Producer